To spearhead the creative direction of Tammy Rivera and Jazmin The Great's Women Empowerment Tour, 'Women Who Succeed,' leveraging her platform from Love and Hip Hop to inspire and uplift audiences. Our responsibilities encompassed the design and production of tour merchandise, stage theming, and collateral development. With a focus on amplifying the tour's message of female empowerment, our aim was to craft a visually compelling and cohesive brand experience that resonates with attendees. Through strategic creative direction and meticulous attention to detail, our objective was to elevate Tammy Rivera's tour into a transformative and empowering journey for all participants, fostering a sense of unity, inspiration, and achievement among women from all walks of life.