AI Usage & Ethics Policy

PURPOSE

At The CEO Connect Agency, we believe in integrity, originality, and the value of human-led creative work. This policy outlines how Artificial Intelligence (AI) is used within our agency, ensuring transparency, ethical practice, and respect for our clients, collaborators, and creative partners.

Our goal is to enhance efficiency without compromising authenticity, craftsmanship, or creative ownership.

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Core Principles

Human-Centered Creativity
All creative work—especially visual branding, logo design, identity systems, packaging, and campaign visuals—is produced by professional, credible designers. No final graphics are generated by AI platforms.

Respect for Creative Partners
We honor our photography partners, videographers, and creative collaborators. All full-scale branding projects include real brand shoots unless otherwise specified by the client.

Transparency
When AI-generated or stock visuals are used at a client’s request, this will be clearly disclosed and labeled in our portfolio and project documentation.

What AI Is Not Used For

AI is NEVER used to:

• Generate final logos, brand marks, or proprietary visual assets

• Replace professional designers, photographers, or videographers

• Create original brand identities

• Produce final client-facing visual deliverables

• Replace human-led creative direction

How AI Is Used at
THE CEO Connect Agency

AI is used strictly as a support tool, not a creative replacement.

Internal Administrative & Operational Support

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AI may be used to assist with:

• Email proofreading and grammar refinement

• Copy editing and tone refinement

• Strategy refinement and ideation support

• Meeting note transcription and summaries

• Workflow organization

• Internal documentation drafting

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AI functions as an assistant—not a decision-maker or creative lead.

AI Use for Contracted Projects (Client-Requested Only)

AI-generated imagery or stock visuals may be used only under the following conditions:

• The client explicitly requests or approves the use of AI-generated or stock visuals

• The usage aligns with the project scope and budget

• The assets are clearly labeled as AI-generated or stock-based

• The project is documented transparently

• The work is never misrepresented as custom photography or custom illustration

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These projects will be labeled accordingly in our portfolio and case studies.

Portfolio Transparency

Any project that includes:

• Stock imagery

• AI-generated visuals

• Composite mockups

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Will be clearly disclosed as such. CEO Connect Agency does not misrepresent AI-generated or stock-based work as custom photography or original artwork.