Yelle Beauty was founded by actress and producer Yandy Smith-Harris. The brand has developed a skin care line based on the distinct beauty needs of today’s multi-faceted skincare industry.

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We worked with Yelle's team to create multiple advertising designs to launch new products and bring awareness to the new brand.

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To refine and elevate the Yelle Beauty brand identity, emphasizing the inherent beauty of their skincare products while minimizing extraneous visual elements. Through strategic creative direction, including a photoshoot, website revamp, and the development of cohesive print and digital collateral, our aim is to enhance brand clarity and resonance, fostering deeper connections with the target audience and driving sustained growth.